Sturditoy founded in the 1920s, manufactured large, durable pressed steel toy vehicles, including trucks and fire engines. Known for high quality and realism, they were popular but expensive. The company struggled during the Great Depression and ceased operations in the early 1930s.

American LaFrance water tower

These toys were manufactured by The Pressed Metal Company and advertised as “True Lines of Modern Motor Fire Apparatus and Modern Business Trucks"

Like Keystone they offered fire trucks that were equipped with a real water tank and a hand-operated pump which could propel a stream of water 25 feet. Keystone was modeled after Packard, Sturditoy followed designs of American-LaFrance’s real-world counterparts.

By 1929 was offering 25 toys including the fire engines, dump trucks an Army Truck, Coal Truck, and an Ambulance. Sturtitoy trucks sported rubber tires marked "Firestone, Made Expressly for Sturditoy Trucks” but like other manufacturers the Sturdy Corporation ceased production of toys in 1933.

high side coal truck with dividers

U.S. Mail

gondola side dump

American railway express

armored car truck

Coal truck

huckster delivery truck

rubbber tire screenside

traveling store

oil truck with copper tank

dairy truck

pumper and chemical fire truck

wrecker truck

dump truck

steam shovel

oil tractor and semi tank truck

custom Gilmore oil semi trailer